Content Coaching

Content Marketing Kaizen

Reviews 5.00 (3 Reviews)

Course Overview

Content Marketing Mastery for Entrepreneurs

Boost Your Online Presence And Generate Qualified Leads Through Strategic Content

Are you ready to take your content marketing to the next level? 

Look no further than CONTENT MARKETING KAIZEN!

Join our exclusive Content Marketing Membership and unlock a world of opportunities to enhance your brand’s presence, engage your audience, and drive results like never before.

Content Marketing Kaizen Coaching : A Proven Strategy to Attract, Build & Convert Ideal Prospects

Learn How to Create & Distribute Compelling Content!

Discover How To Drive Highly Targeted Traffic To Your Social Media and other Platforms!

This is for Business Owners business owners like Hospitality & Travel Consultants, other Coaches, Realty Professionals, Startups and business service providers like Legal, Accountants & HR and to confidently implement an effective Marketing Made Simple strategy so that they attract, build and convert ideal customers to grow their business; without having to spend frustrating hours, they don’t have to learn how, or paying precious money to get it done for them.

Get These Great Results:

Increased Engagement

Grow Ideal Audience

Increased Reach

Wider Awareness

Nurture Trust and Build Reputation

Build Your List

Email Marketing to stay top of mind

Send Traffic to Website

Convert Leads to Customers

Retain Customers

Increase word of mouth

 In short … Implement a Conversion Funnel with a Done For You Marketing Strategy.

Why Join Us?

Content Marketing Coaching is the Most Effective Way to Invigorate Your Marketing WITHOUT wasting hours of your time or wasting loads of money.

Expert Guidance:

Gain access to expert advice, tips, and strategies from industry leaders who have mastered the art of content marketing. Learn from the best and stay ahead of the curve.

Actionable Resources:

Get exclusive access to a treasure trove of resources, including templates, guides, and case studies, designed to streamline your content creation process and maximize your impact.

Monthly Workshops:

Participate in interactive workshops led by seasoned professionals, where you’ll learn practical techniques, brainstorm ideas, and get personalized feedback to refine your content marketing strategy.

Networking Opportunities:

Connect with like-minded professionals, share insights, and collaborate on projects within our vibrant community. Build valuable relationships that can propel your business forward.

What You Get Inside the RedMatchstick Content Marketing Membership

 Content Marketing Coaching based on 30+ years of experience as a marketing professional AND business owner.

A Customised Monthly Content Plan

A complementary industry niche planner to help you see how the daily content tip can apply to your business

  1. Real Estate
  2. Coaching
  3. Restaurants, Travel & Hospitality
  4. Health & Wellness
  5. Accounting
  6. Arts & Crafts.

A Built-in Content Marketing Strategy

Weekly Online Content Creation Coaching Dive deep into trending topics, emerging trends, and best practices in content marketing.

Bonuses that keep on Giving!

Downloadable Templates and Cheat Sheets

How to Tutorials

Exclusive Workshop Replays

Facebook Group Community Private Community Forum: Engage in discussions, ask questions, and share your successes and challenges with fellow members.

Insider Support

1-2-1 Coaching special rate.

Experience the Ultimate Content Marketing Membership:

Expert Guidance:

Gain access to expert advice, tips, and strategies built on 30+ years for industry expertise. Benefit from collaboration with reputable niche specialists. Learn from the best and stay ahead of the curve.

Customized Monthly Content Planner:

Say goodbye to guesswork and hello to a tailored plan designed specifically for your business needs. No more scrambling for ideas – we’ve got you covered.

Effortless Marketing Expertise:

Our proven Content Marketing Strategy effortlessly attracts, nurtures, and converts your audience. With everything meticulously planned and executed for you, you can focus on what you do best – connecting with your audience.

Daily Posting Made Simple:

Unlock the secrets to captivating content with our Daily Posting Strategy. From defining objectives to crafting compelling copy, we provide the guidance and inspiration you need to shine every single day.

Unleash Your Creativity:

From Ai copywriting prompts to post repurposing and Canva design tips discover a world of endless possibilities. Let your creativity soar as you explore customised themes and designs, ensuring your content stands out from the crowd.

Consistent Support and Guidance:

With weekly coaching and personalized feedback, we ensure you never feel overwhelmed. Stay focused and motivated with our bite-sized coaching sessions, tailored to your needs.

Empowering Tutorials:

Master your marketing mindset and the art of strategic content creation with our comprehensive tutorials. Learn how to create new types of content like engaging reels to crafting compelling stories, apply the tools and techniques to captivate, nurture and convert your audience effortlessly.

Ready-to-Use Templates:

Access over 100 editable Canva Pro templates that we have sourced and edited to streamline your content creation process and save you time. Whether you’re an accountant, coach or a realtor, we’ve got niche-specific templates ready for you to customize and repurpose.

Join our community today and experience the transformational power of effective content marketing.

Elevate your brand, engage your audience, and unlock limitless possibilities.

Don’t miss out on this opportunity to elevate your content marketing game.

Sign up for this month’s Content Marketing Membership today and unlock the tools and support you need to succeed.

Don’t waste another minute figuring it out – get to work.

Secure your spot now! Great content starts here. Let’s guide you on your marketing journey!

Why You Simply Can’t Afford to Ignore Content Marketing Any Longer

  1. Everyone has the same 24 hours, yet some are time poor and some multiply hours every day.
  2. No one ever became successful without Investing in themselves and their Business. It’s time to decide.
  3. Without ‘how-to’ coaching the investment in other marketing solutions and training have resulted in distrust because they did not work because they are not learned AND implemented.
  4. Many of our clients start out doubting their ability to succeed in content marketing and feel intimidated by the process yet step out of their comfort zone to discover a new purpose.
  5. Clients who are tech savvy and are adept at social media believe they have what it takes but are surprised by a lack of marketing mindset and the constant changes in the dynamic digital space which are easily overlooked.
  6. With a strategy that aligns goals and purpose-driven action scepticism about results are unfounded.
  7. Resistance to change or reluctant to step out of their comfort zone to try new marketing approaches is simply not an option in this day an age when your competitors and customers are online.
  8. There is no irrevocable commitment to a long-term coaching program. Membership can be cancelled at any time.
  9. There is no complexity and geek-speak to impress. Nothing daunting or overwhelming. The approach is marketing made simple on a daily, bite-size, basis.
  10. You get to dip in and out as needed!

Is Suze Bouwer the Right Marketing Coach for You?

You would be hard-pressed to find a single coach with +30 years traditional marketing expertise, have started her Facebook Page in 2006 with consulting experience that helped build businesses online including three of her own and grow a significant tribe of loyal followers.

Suze owns RedMatchstick.com, online marketing coaching business focused on coaching business owners and creating online courses.

Suze Bouwer is a Marketing Enabler and the creator/owner of Redmatchstick.com. She helps business owners like other coaches, tourism, hotel and realty professionals, business service providers like accountants, HR, and Startups to confidently implement an effective Marketing Made Simple strategy so that they attract, build and convert ideal customers to grow their business; without having to spend frustrating hours, they don’t have to learn how, or paying precious money to get it done for them.

Unlike other marketing services, clients are not left to figure it out alone or relinquish control to a third party … that’s because with us they get urged onwards, ENABLED through barriers and over hurdles to the big win which is LOVING WHAT YOU DO and REAPING THE RESULTS of infusing their passion into DIY Marketing.

What Some Of Our Members Have To Say!

What Does Content Marketing Coaching Membership Cost?

The mistake most people make is they thank that the “do-it-yourself” route is cheaper. 

What they don’t consider is that Marketing is a Skill and without a strategy, any efforts are just spraying and praying to the masses.

But what I know … Is what I KNOW because Marketing has been my ‘thing’ for a very long time. Much more than the 10 000 hours it takes to be considered an expert.

Can one be an ‘triple-expert’ because if we are counting hours … anyway, I digress.

The point is time flies and so do opportunities that are not embraced.

1-2-1 Business Coaching fees are anything from R 750 to thousands per hour. Training courses cost around R 10 per minute and then you are still left to work it out when you get back to the real world (or Google!).

Would you believe R0.03c per minute of a 40 hour working week for top level content marketing coaching??

 Ready to Book CONTENT MARKETING GROUP COACHING at ONLY R380.00 per month?

Important to know – This is GROUP Coaching!

The membership fee is AFFORDABLE because it leverages economies of scale w.r.t. to my Time. You are Jining a GROUP, not a 1-2-1 dedicated marketing mentor although support is generous!

Whilst this membership does not entitle you to 1-2-1 coaching, I try to be attentive. If you want me specifically to comment, please TAG me in the comments.

If you have a Question about a specific coaching tip – ASK IN THE QUESTIONS AREA BELOW THE LESSON so that it or others know what you are referring to specifically.

I am always open to suggestions to enhance this learning experience and to ensure you get value for your monthly membership fee.

SPECIFIC INDIVIDUAL CHALLENGES – BOOK A COACHING CALL

If you are STUCK with a particular aspect of your marketing strategy, please book a 1-2-1 coaching session.

I can help you with:

  1. MARKETING MINDSET – clarity about your why, your values and commitment to doing the work to market your business.
  2. DEFINING YOUR OFFER – Your Promise, Your Processes, Differentiation, USP, Price, Bonuses, Risk Reversal, Scarcity and Offer story
  3. IDENTIFYING YOUR IDEAL CUSTOMER – who, what, where and when
  4. SETTING GOALS AND IDENTIFYING GAPS – what strengths to leverage and what weaknesses must be addressed
  5. CONTENT MARKETING ASSESSMENTS – The Good, the Bad and the Ugly
  6. CANVA CONTENT CREATION
  7. CUSTOMER MAPPING JOURNEY – where you are leaking leads
  8. EMAIL MARKETING
  9. CREATING LEAD MAGNETS
  10. CAMPAIGN CREATION (I do not offer Ads Coaching and would refer you to Experts) WEBSITE PLANNING (I am not a web designer but add value by adding to the creative brief)

Invest with our Fully Backed 30-day Guarantee.

And you try it for a month, get all the bonus resources and cancel with no questions asked if you find you cannot commit 2 -3 hours a week to WORK ON YOUR BUSINESS!

I don’t want you to be unhappy or feel you have been ripped off. If you can find a better coaching program for less and have POSTED AT LEAST X4 PER WEEK DURING YOUR MEMBERSHIP ON YOUR PRIMARY PLATFORM simply email info@redmatchstick.com to request a full month’s immediate refund.

Sbhow us the proof and no furhter questions asked. No Hard Feelings.

Bonuses

Additional Enablers over and above the monthly content strategy and planner, you get:

Instant Actionable Resources:  Value R 5000

Gain instant access to a treasure trove of marketing enablers, including cheat sheets, done-for-you posts, tutorials, and actionable guides designed to streamline your content creation process and maximize your impact. Elevate your content game with resources that upskill, empower and inspire.

Weekly Knowledge sharing: Value R 2000 per month

Dive deep into advanced marketing strategies with exclusive workshop replays. Gain invaluable insights that take your skills to new heights.

Exclusive Networking Opportunities:  Value R 400

Join our Facebook KAIZEN Networking Group and connect with like-minded professionals. Our CONTENT MARKETING KAIZEN Facebook group is there EXCLUSIVELY for this Community to interact and network.

Share insights, collaborate, and grow your network in a supportive and dynamic community. Build valuable relationships that can propel your business forward.

I use the Group to provide feedback, for sharing ad hoc training, announcements and encouragement!

This is not a promotional platform – build and use your OWN groups for that.

You are invited to

  1. Start Conversations
  2. Ask about tips you’ve read about to avoid pitfalls
  3. Ask for advice or opinions *** BUT we are not psychic – if you share a post, TELL US what you want us to do. Just as you would your audience on other platforms – give a CALL TO ACTION!

Mentor Support: Value Priceless

Tag @suzebouwer in your post comments for personalized feedback and guidance. Get expert insights and recommendations to refine your content and amplify your impact.

TOTAL BONUS VALUE: +R8000

About Your Marketing Coach

Suze Bouwer is an experienced modern marketing professional with hands-on organic and paid DIGITAL MARKETING expertise, implementing content creation, lead generation & conversion funnels.

Suze is a Marketing Enabler and owns RedMatchstick.com, online marketing coaching business focused on coaching business owners and creating online courses

She helps business owners like other coaches, realty professionals, and business service providers like accountants, HR and Startups to confidently implement an effective Marketing Made Simple strategy so that they attract, build and convert ideal customers to grow their business; without having to spend frustrating hours, they don’t have to learn how, or paying precious money to get it done for them.

Unlike other marketing courses, clients are not left to figure it out alone or relinquish control to an agency because with us they get urged onwards, enabled up and over barriers, coached and mentored; and guided along on their journey to a successful business.

Whether 1-2-1 coaching, workshops, training and online courses, we provide a safe place for like-minded entrepreneurs to overcome learn while overcoming procrastination, tech fears, feelings of inadequacy, and a lack of digital marketing know-how WITHOUT wasting time or money.

Suze studied Psychology at UCT and worked in HR for a few years and accidentally moved over PR & Marketing in the hotel industry. After 25 years in corporate hospitality marketing across Southern Africa and due to a spinal injury, Suze had to remodel her lifestyle. Working independently and online meant digital marketing skills were required to stay current and competitive.

Always curious and upskilling, like all entrepreneurs, it got messy and expensive with steep learning curves in the beginning. This pursuit of new skills delivered led to today’s RedMatchstick service designed to help business owners overcome barriers of not enough time, wasted money, procrastination, tech & info overwhelm, too many opinions and options; and dissolve limiting beliefs and feelings like being ‘too stupid’ or impostor syndrome.

TERMS, CONDITIONS & DISCLAIMERS

By purchasing this offer you confirm you have read and agree with our DISCLAIMERS ETC

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What You'll Learn?

  • Why You Need This:
  • Reaching prospective clients is more difficult than ever in the constantly changing online space: Loads of other 'noise' to compete with, customers who are on confusing buying journeys, too many options to choose from ... you need a strategy and guidance that keeps you on the right track.
  • Get A Roadmap to:
  • ATTRACT Your Ideal Audience
  • GROW Followers
  • ENGAGE Fans
  • BUILD Trust
  • GROW Your Email List
  • NURTURE Ideal Prospects
  • GENERATE More Leads
  • WHO THIS CONTENT GROUP COACHING KAIZEN IS FOR
  • This is for action-takers who know EFFECTIVE DIGITAL MARKETING is critical to growing business but they are:
  • Overwhelmed about Where to Start.
  • New to digital marketing.
  • Just not that into learning marketing strategies.
  • Lack of creativity.
  • No Time.
  • Want to be guided by a like-minded business owner.
  • This is a DONE-FOR-YOU CONTENT MARKETING STRATEGY with GROUP coaching and Q&A to help you constantly improve!
  • NOTE:  This is NOT a 1-2-1 INDIVIDUAL Coaching offer.
  • The Group Coaching Group is based on economies of scale to make our services available to small business owners who cannot afford or do not wish to purchase personal coaching.
  • An open mind and a commitment to doing the work!
  • A Unique Monthly customised Content Planer, suitable for any type of business.
  • Content Marketing Strategy to Attract, Build & Convert your audience - all the planning is built-in and DONE-FOR-YOU.
  • Daily Posting Strategy including Post Objective, Content Design, Creative Inspiration and Content Coaching Tips
  • ChatGPT copywriting prompts
  • Customised Days for EVERY day of each month
  • 40+ Month Themes including Birthstone, Flower, and Fauna to create a fresh look and feel every month.
  • Daily Post Coaching released weekly 7 days at a time, to avoid overwhelm and keep you focused.
  • Weekly Marketing Strategy Snippets that explain topics like storytelling, using anecdotes, power words, LIVE video ...
  • 100+ Editable Canva Pro Templates (niche posts for Accountants and Realty but many generic templates for repurposing
  • Canva Font Cheat Sheets
  • 60+  Done for You Posts based on Days of the Year
  • Instant Download Marketing Enablers incl:
  • 2023 Free Image Video Download Sites_The Ultimate List.Pdf
  • How To Create Content Pillars.Pdf
  • 2024 Elevator Pitch On Steroids.Pdf
  • 11 Storytelling Formulas.Pdf
  • More than 280 Day of the Week Hashtags
  • Content Marketing Tutorial Videos incl:
  • How to create Reels
  • Use CAPCUT to add captions over visuals
  • Likes Vs. Follows
  • What is a Meme Different Influencers
  • Canva BrandKit
  • Facebook KAIZEN Networking Group
  • Marketing Workshop exclusive replays + worksbooks

Course Content

  • WELCOME DECEMBER
    • Welcome to December

  • DEC WEEK 1
    • META OPTIMISATION TIPS

  • GUIDE TO CREATING CONTENT PILLARS
    • Step-by-Step Guide to Creating Content Pillars

      00:16:46
  • Live Stream with Confidence
    • Why & Where to Live Stream 1 of 5

      00:09:55
    • What Content Hooks Your Audience 2 of 5

      00:09:00
    • Livestreaming - how to get started 3 of 5

      00:11:07
    • Livestreaming Tips to Succeed 4 of 5

      00:09:32
    • Livestreaming SECRET 5 of 5

      00:04:42
  • INSTAGRAM MARKETING
    • Instagram Growth Hacks

  • WHAT'S NEW
    • What's New! Kaizen Means Constantly Improving

      00:22:13
  • NOVEMBER CONTENT
  • BLACK FRIDAY
    • Black Friday - How To

      00:34:14
  • TRENDING & POP CULTURE
    • TRENDING & POP CULTURE CONTENT

      00:24:18
  • FACEBOOK GROUPS
    • 1. "Why You Need a Group for Business Growth"

      00:23:16
    • 2. "7 Simple Steps to Get Started"

      00:16:56
  • YOUTUBE MARKETING
    • Introduction to the YouTube Marketing Course

      00:02:53
    • 5 Whiskies Approach to Your Marketing Strategy

      00:14:19
    • Why You Need YouTube to Invigorate your Marketing

      00:05:12
    • How to Set up your YouTube Channel

      00:03:04
    • Video Optimisation Essentials: Video Title

      00:05:34
    • Video Optimisation Essentials: Thumbnail

      00:02:42
    • Video Optimisation Essentials: Description and More ...

      00:05:04
    • YouTube Content Marketing Tips

      00:20:21
    • YouTube Conversion Funnel Content Marketing Strategy

      00:17:54
    • YouTube Marketing

  • CANVA DESIGN
    • CANVA BRAND KIT TUTORIAL

      00:16:16
    • CANVA BULK CREATE: THE ULTIMATE CONTENT CREATION TIME SAVER

    • CANVA FONT SELECTOR

  • DAYS OF THE WEEK
    • How to Use 'Days of the Week'

  • REELS TUTORIALS
    • REELS 1.4. What & Why

    • REELS 2.4 Steps to Create Them

      00:15:52
    • REELS 3.4 Tips to Create GREAT Reels

      00:15:38
    • REELS 4.4 Add Captions with CAPCUT

      00:05:20
  • HASHTAGS
    • Hashtags Made Simple

      00:43:03
    • HASHTAGS - Everything You Need To Know

      00:43:03
  • STORYTELLING
    • "What is Storytelling?"

      00:07:31
    • Why Storytelling Matters

      00:02:27
    • How to Build Your story

      00:07:24
    • Core Elements of Effective Stories

      00:05:32
    • 6 StorytellingTechniques

      00:13:01
    • 3 Story Telling Formulas

      00:05:25
    • Storytelling Content Marketing Tips

      00:10:50
  • NOSTALGIC CONTENT
    • WHY NOSTALGIC CONTENT WORKS

  • QUIZ TUTORIAL
    • HOW TO CREATE A QUIZ TUTORIAL

    • QUIZZES FOR ENGAGEMENT AND LEAD GEN

    • Polls, Quizzes & Surveys

      00:13:07
  • OMNICHANNEL DISTRIBUTION
    • Omnichannel Content Marketing

      00:31:11
  • WHATSAPP BUSINESS
    • WhatsApp Marketing

      00:42:12
  • IDEAL CUSTOMER PROFILES
    • 1. Welcome: Your Ideal Customers (a.k.a. Buyer Personas)

      00:05:04
    • 2. What is an “Ideal Customer Avatar”

      00:06:33
    • 3. Why You NEED Ideal Customer Avatars

      00:10:02
    • 4. How To Learn What Makes Your Ideal Prospects Tick

      00:05:29
    • 5. How to Learn More with Customer Interviews

      00:05:29
    • 6. Learn More Using Polls, Quizzes & Surveys

    • 7. Social Listening Teaches You Loads

    • 8. How to Use Ideal Customer Avatars to Invigorate Your Marketing

  • LINKEDIN LEADS
    • LINKEDIN 1.1. Welcome Intro

      00:06:20
    • LINKEDIN 1.2. Platform Navigation Tour

      00:08:21
    • LINKEDIN 1.3. Profile Best Practices

      00:14:08
    • LINKEDIN 1.4. 12 Steps to Attract, Build & Convert Ideal Prospects

      00:18:45
    • LINKEDIN 1.5. Content Marketing Tips

      00:14:08
  • LISTBUILDING
    • PART I : Jumpstart Your Digital Marketing Success with Email Marketing

    • PART II: List Building – 7 Easy Ways

    • Part III: How to Write emailers That Actually Get Opened (and Read).

      00:40:00
  • GOAL SETTING
    • I: Let's Start By Getting Intentional about where we are heading

      00:09:00
    • II: How to set SMART Marketing Goals & Objectives

      00:11:00
    • III: What comes aftwr Goal are Set?

      00:03:45
  • UNIQUE SELLING PROPOSITION
    • USP: Help Them Choose You - Mastering Your Unique Selling Proposition

      00:09:56
    • DO THIS to Stand Out

      00:37:37
  1. 5

    corinne

    Extremely enjoyable – lots of work and took a while to complete!

  2. 5

    Adele

R380,00 / month
  • Duration 08:15:22
  • Lessons 67
  • Enrolled 44
  • Skill Beginner
  • Available Seats 456
  • Last Update December 4, 2024