Ideal Customer Avatar

Identify Your Ideal Customers to Invigorate Your Marketing

Reviews 5.00 (2 Reviews)

Course Overview

When asked, Business Owners often reply to “Who is your customer?”

with “Everyone”.

SPOILER ALERT: This is NEVER True.

But rest assured, if this resonates, you are not alone. 

Studies show that 90% of the Top 10 Marketing Challenges Business Owners are facing right now come down to ONE PROBLEM: 

Lacking Clarity About EXACTLY Who their Ideal Customer is and What Makes Them Tick.

Yet, this one important (and simple when you know how) task helps you

  • Identify Problems you can SOLVE
  • Get Absolutely Clear About WHO Wants What You Got
  • Know WHERE to Go to Get them Curious
  • Create Offers they Find IRRESISTIBLE
  • WHAT to say to Grab Their Interest
  • HOW to Say it so that You Build Their Trust
  • WHEN to Say it at whatever Stage of Their Customer Journey
  • ATTRACT Paying Customers without being Salesy
  • GROW Your Business with Like-Minded Loyal Customers
  • Increase Your IMPACT by reaching those who Need You
  • Create More Time to ADD VALUE and Waste Less on Hustle
  • Enjoy Life with a Business You LOVE

What You'll Learn?

  • Identify Problems you can SOLVE
  • Get Absolutely Clear About WHO Wants What You Got
  • Know WHERE to Go to Get them Curious
  • Create Offers they Find IRRESISTIBLE
  • WHAT to say to Grab Their Interest
  • HOW to Say it so that You Build Their Trust
  • WHEN to Say it at whatever Stage of Their Customer Journey
  • ATTRACT Paying Customers without being Salesy
  • GROW Your Business with Like-Minded Loyal Customers
  • Increase Your IMPACT by reaching those who Need You
  • Create More Time to ADD VALUE and Waste Less on Hustle
  • Enjoy Life with a Business You LOVE
  • Business owners like Realty Professionals, Online Course Instructors, Business Services like HR, Admin & Accounting and Coaches
  • Desire to Implement Digital Marketing
  • Marketing Mindset
  • Curiosity and an Open Mind
  • Personal Computer Basic Skills
  • Access to Internet and Social Media Platforms
  • Templates to Create Buyer Personas / Ideal Customer Avatars
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • 8 Video Lessons:
  • 1. Introduction
  • 2. What is an “Ideal Customer Avatar”
  • 3. Why You NEED Ideal Customer Avatars
  • 4. Learn What Makes Your Ideal Prospects Tick
  • 5. How to Learn More with Customer Interviews
  • 6. Learn More Using Polls, Quizzes & Surveys
  • 7. Social Listening Teaches You Loads
  • 8. How to Use Ideal Customer Avatars

Course Content

  • Ideal Customer
    • 2. What is an “Ideal Customer Avatar”

    • 2. What is an “Ideal Customer Avatar”

      00:06:33
    • 3. Why You NEED Ideal Customer Avatars

      00:10:02
    • 4. How To Learn What Makes Your Ideal Prospects Tick

      00:05:29
    • 5. How to Learn More with Customer Interviews

      00:05:29
    • 6. Learn More Using Polls, Quizzes & Surveys

      00:13:07
    • 7. Social Listening Teaches You Loads

      00:07:46
    • 8. How to Use Ideal Customer Avatars to Invigorate Your Marketing

      00:06:28
    • Do You Understand Why This is Important?

  1. 5

    heleen.cronje

    Very informative and especially practical

    • 0

      Suzette Bouwer

      Thank you for saying, Heleen. I’m glad you are finding this valuable.

Free
  • Lessons 8
  • Enrolled 4
  • Language English
  • Skill Beginner
  • Available Seats 496
  • Last Update April 5, 2024