Identify Your Ideal Customers to Invigorate Your Marketing
Instructor
Suzette Bouwer
Reviews
Course Overview
When asked, Business Owners often reply to “Who is your customer?”
with “Everyone”.
SPOILER ALERT: This is NEVER True.
But rest assured, if this resonates, you are not alone.
Studies show that 90% of the Top 10 Marketing Challenges Business Owners are facing right now come down to ONE PROBLEM:
Lacking Clarity About EXACTLY Who their Ideal Customer is and What Makes Them Tick.
Yet, this one important (and simple when you know how) task helps you
- Identify Problems you can SOLVE
- Get Absolutely Clear About WHO Wants What You Got
- Know WHERE to Go to Get them Curious
- Create Offers they Find IRRESISTIBLE
- WHAT to say to Grab Their Interest
- HOW to Say it so that You Build Their Trust
- WHEN to Say it at whatever Stage of Their Customer Journey
- ATTRACT Paying Customers without being Salesy
- GROW Your Business with Like-Minded Loyal Customers
- Increase Your IMPACT by reaching those who Need You
- Create More Time to ADD VALUE and Waste Less on Hustle
- Enjoy Life with a Business You LOVE
What You'll Learn?
- Identify Problems you can SOLVE
- Get Absolutely Clear About WHO Wants What You Got
- Know WHERE to Go to Get them Curious
- Create Offers they Find IRRESISTIBLE
- WHAT to say to Grab Their Interest
- HOW to Say it so that You Build Their Trust
- WHEN to Say it at whatever Stage of Their Customer Journey
- ATTRACT Paying Customers without being Salesy
- GROW Your Business with Like-Minded Loyal Customers
- Increase Your IMPACT by reaching those who Need You
- Create More Time to ADD VALUE and Waste Less on Hustle
- Enjoy Life with a Business You LOVE
- Business owners like Realty Professionals, Online Course Instructors, Business Services like HR, Admin & Accounting and Coaches
- Desire to Implement Digital Marketing
- Marketing Mindset
- Curiosity and an Open Mind
- Personal Computer Basic Skills
- Access to Internet and Social Media Platforms
- Templates to Create Buyer Personas / Ideal Customer Avatars
- Business to Consumer (B2C)
- Business to Business (B2B)
- 8 Video Lessons:
- 1. Introduction
- 2. What is an “Ideal Customer Avatar”
- 3. Why You NEED Ideal Customer Avatars
- 4. Learn What Makes Your Ideal Prospects Tick
- 5. How to Learn More with Customer Interviews
- 6. Learn More Using Polls, Quizzes & Surveys
- 7. Social Listening Teaches You Loads
- 8. How to Use Ideal Customer Avatars
Course Content
-
Ideal Customer
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2. What is an “Ideal Customer Avatar”
00:06:33 -
3. Why You NEED Ideal Customer Avatars
00:10:02 -
4. How To Learn What Makes Your Ideal Prospects Tick
00:05:29 -
5. How to Learn More with Customer Interviews
00:05:29 -
6. Learn More Using Polls, Quizzes & Surveys
00:13:07 -
7. Social Listening Teaches You Loads
00:07:46 -
8. How to Use Ideal Customer Avatars to Invigorate Your Marketing
00:06:28 -
Do You Understand Why This is Important?
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Suzette Bouwer
Thank you for saying, Heleen. I’m glad you are finding this valuable.
heleen.cronje
Very informative and especially practical