Decide to Drive 2024, Instead of Being Driven

Take ownership of “Embracing Digital Marketing” with these 3 MARKETING MADE SIMPLE steps

1:  Intentional Goal Setting

2: Identify Your Buyer Personas

3: Marketing Secret Revealed – develop a marketing mindset that understand the importance of Contextual marketing

Embark on a journey to elevate your digital marketing game with a personal touch that sets you apart in the bustling online space.

Transitioning to digital marketing doesn’t mean abandoning the methods that have worked for you in the past.

 Instead, it’s about expanding your toolkit.

Unlock Digital Marketing Without Losing Your Personal Touch offers you a unique opportunity to Decide to Drive 2024, steering your business towards unprecedented success.

As you dive into our specially curated workshops, you’ll discover the power of intention, the magic of precise customer targeting, and the art of crafting content that resonates.

Get ready to transform your approach, connect with a community of like-minded go-getters, and master the strategies that will amplify your voice and propel your brand into the spotlight.

Let’s turn your digital marketing dreams into tangible triumphs together!

Part 1: Intentional Goal Setting to Embrace Digital Marketing in 2024

Welcome to the 1st  Foundational Step in a transformative journey that will redefine how you approach success.

Intentional Digital Marketing Goal Setting

LESSON 1: Preparation (Duration: 5 min 10 sec)

Get in the zone with Motivational Quotes

While you’re watch Dream Big!

How will you Show up this year?

LESSON 2: Why You NEED This (Duration: 7 min)  

Get Intentional before you embark on this exercise. Imagine Freedom

Identify what is Holding You Back.

Perhaps overcoming this challenge or barrier should be one of your 1st goals?


DOWNLOAD & Print the Worksheet

Get Intentional Video (Duration: 9 min) 

Identify Your Why! You absolutley must drill down at least 7 levels to get clear on what drives you.

  • We all know WHAT we do – the product or services we sell
  • How we do it refers to the things that make us stand out and differentiate us.
  • But few know or articulate their WHY — their Purpose, their Cause or their Belief.

Without a clear WHY, people default to the WHAT. That’s when you are caught in a struggle to differentiate yourself in the sea of WHAT; there you differentiate yourself with features, or worse, with price.

Your WHY is Your Reason for Being.

Your WHY is the reason anyone should care about you and your business.

Starting with WHY gives your Followers and Customers a way to identify with you on a personal level. If your WHY matches their WHY, they are willing to stand with you through thick and thin.

SPOILER ALERT! It is not Money.

“Money” is not what gets us up in the morning.  It’s what money makes possible.

Dig deeper – Why do you want the money?

Ready to get INTENTIONAL about your Goal Setting?

It means setting goals that are truly meaningful to you, goals that play to your unique strengths, passion, purpose, and individuality.

By doing this, you will achieve more by doing less, and finding the courage and will overcome obstacles along the way.

LESSON 4 Duration: Digital Marketing Goal Setting Made Simple

DOWNLOAD & Print the SMART Goals Worksheet

 Learn How Video (Duration 11 min)

How to Get Started

Positive Self Talk. Active and affirmative language is key when writing your goals because it impacts how you perceive them

Make Your Goals Reachable. Make sure every goal is SMART (Specific, Measurable, Achievable, Relevant and Time-bound).

Create a Plan. Set Measurable Action Objectives that you can evaluate weekly, monthly, quarterly & annually.

Write it Down. The physical act of writing down a goal makes it real and tangible.

Write in an Active Style. As you write, use the word ‘will’ instead of ‘would like to’ or ‘might’.

Narrow Down What’s Important. If you have little interest in the outcome, they become irrelevant.

Start by identifying and committing to at elast one:

  • Activity- based Goal
  • Process-based Goal
  • Outcome-based Goal
  • Personal Goal

Do this – you won’t be wasting your time!

What’s Next on Your Journey to Embracing Digital Marketing?

Throughout the Goal Setting lessons we have demonstrated how the Marketing Goals you should have just set by now are inextricably linked to niche marketing and targeting ideal customer avatars or buyer personas.

WATCH THIS!  Duration: 3 min 45 secs

goal setting common denominator

As you contemplate embracing digital marketing for 2024, consider the power of focusing on a niche. Imagine a world where every marketing effort you make lands in the lap of the perfect client.

That’s the transformative power of identifying your ideal customer, a journey I will help you navigated with great success.

The leap from a broad-based to a niche-focused strategy can seem daunting which is why this short series of videos will help you grasp the concept.

This transformation means more than just staying afloat in a saturated market; it’s about thriving. It’s about reaching the right people, with the right message, at the right time.

And the result?

A business that operates with laser-focused efficiency and resonates deeply with each handshake—virtual or otherwise.

I’m here to guide you through this digital terrain, armed with experience and strategies that honour your traditional values.

Join me as we unlock the steps to identifying and captivating your buyer persona.

Learn how these strategic shifts can create a ripple effect, leading to exponential growth over time.

Part 2: Niche Marketing Mastery

Who do you sell to?

CLICK TO GET STARTED: Introducing the “Niche Avatar Focus” Short Series

I’ve created a **FREE quick hour-long short course** in 8 quick bite-size videos to help you understand how this is a game-changer for your marketing strategy.

**Note:** This FREE ACCESS is available for a limited time only!

This short series of videos is designed specifically for business owners and professionals like you, who have a wealth of experience and are ready to evolve.


  • **WHAT** Avatars or Personas that help you talk directly to your ideal prospects.
  • **WHY** The necessity of these personas for your business.
  • **HOW** To research Demographics, Behaviours, and Psychographics that define what they want, where they want it, and when they want it!


Part 3: The Secret to Successful Content Marketing

COMPLETE THE QUIZ at the end of the Ideal Customer Avatar Course and UNLOCK Part 3 !

What is Content Marketing and Why do You Need it?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

The primary goal is to build a relationship with the audience, establish trust, and ultimately drive profitable customer action.

Content marketing involves creating various types of content, such as social media posts, articles, blogs, videos, infographics, and more, tailored to meet the needs and interests of the target audience.

By providing valuable information, business owner can position themselves as trusted experts in their industry and create brand awareness, ultimately driving customer loyalty and conversions.

The Secret to CONTENT CREATION that captivates, and converts is on the horizon.


Unpack the essentials of CONTEXTUAL CONTENT MARKETING:

– The non-linear nature of the Customer Journey
– The strategic choice of platforms
– Understanding Search Intent
– Knowing the Levels of Awareness

I understand the challenge: adopting a marketing mindset takes time
And as we discussed in the workshop …TIME is a luxury for busy business owners like you.
That’s why after a decade of coaching, I’ve tailored a solution to save you time and amplify your efforts.

🚀 **Dive into the Solution during the Replay at timestamp [39.57].**

But here’s the catch: the window to join our Content Marketing Coaching Membership at the exclusive rate of R 380.00 per month closes at **NOON on 1st February**.
Yes, you read that right – a service valued at $197, is now accessible to you for a few days for a fraction of the cost.

🔗 Discover the Membership Benefits and Join Here*  

Don’t miss this opportunity to equip yourself with the tools and strategies for lasting marketing success.
As seen in the replay, many have already seized this chance – will you be next?

The clock is ticking.